Nivi · April 22nd, 2009
Here’s the fifth class of Steve Blank‘s customer development course. Make sure you listen to Steve’s story about how he funded IMVU at time 27:50. Steve is a master of using theatre to extract compliance from customers, investors, you-name-it.
This is wonderful material for entrepreneurs. I’ve already taken the class and I still subscribe to the Venture Hacks podcast and listen to the classes on my iPhone.
Administrivia: The sound quality of the lecture improves dramatically after the first few minutes. New students can catch up on Class 1, Class 2, and Classes 3 and 4. The readings for each class are listed in the syllabus. The main text for the class is Steve’s must-read book, Four Steps to the Epiphany.
You can find the second half of this class in How IMVU learned its way to $10M a year.
There are no slides for this class.
Topics Customer Development