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Customer Development, Class 5: IMVU

by Nivi on April 22nd, 2009

Here’s the fifth class of Steve Blank’s customer development course. Make sure you listen to Steve’s story about how he funded IMVU at time 27:50. Steve is a master of using theatre to extract compliance from customers, investors, you-name-it.

This is wonderful material for entrepreneurs. I’ve already taken the class and I still subscribe to the Venture Hacks podcast and listen to the classes on my iPhone.

Administrivia: The sound quality of the lecture improves dramatically after the first few minutes. New students can catch up on Class 1, Class 2, and Classes 3 and 4. The readings for each class are listed in the syllabus. The main text for the class is Steve’s must-read book, Four Steps to the Epiphany.



Audio: Customer Development 5: IMVU (mp3)

You can find the second half of this class in How IMVU learned its way to $10M a year.

There are no slides for this class.

Learn more about: Customer Development

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