I really wanted to be a cool cat and make a list of the most popular outgoing links for 2009 —a top 10 list of other people’s posts. But it wasn’t meant to be — we don’t have the Javascript installed to track those clicks.

And so, we present our 10 most popular posts of 2009:

  1. How IMVU learned its way to $10M a year. A talk by Eric Ries.
  2. What is the minimum viable product? An interview with Eric Ries.
  3. The Startup MBA. Links to the best startup blogs.
  4. My visit to American Apparel. How American Apparel gets lean.
  5. How to pick a co-founder. Also see the accompanying interview.
  6. Sell it before you build it. Fliggo’s minimum viable product in action.
  7. We don’t pay you to work here. A review of the book Hidden Value — you can find it in our bookstore.
  8. Customer Development: How to develop your customers like you develop your product. Videos and slides from Steve Blank, king of customer development.
  9. It’s very easy to underprice your product. A short talk by Steve Blank.
  10. How to bring a product to market. A very rare interview with Sean Ellis.

Use this list to catch up on great posts you missed.

When we started Venture Hacks in 2007, we were all about hacking term sheets. In 2008, we continued to write about raising money and expanded to general startup advice — for example, see our posts on job offers. Looking at the top 10 list above, 2009 was clearly the year of customer development. It was also the year of monetization, as we created more free and paid products — here’s a list of them.

What’s coming in 2010? Wait and see…

Thanks to Atlas Venture for supporting Venture Hacks this month. This post is by Fred Destin, one of Atlas’ general partners. If you like it, check out Fred’s blog and tweets @fdestin. I’ve also generated an MP3 version of this post. Let me know if it’s useful. – Nivi

Below is the summary of all the answers I received to my recent post, “Tell me why VCs are disliked by entrepreneurs”. There is a shorter and easier to stomach version on Xconomy if you prefer, here. I have tried to keep my role as editor limited to re-organising, so this remains true to the commentary. I would add that most or all of these entrepreneurs had real, hands-on experience with (often prominent) VC’s, sometimes through multiple companies and fundraising. And yes, I also plan on writing a feature about the “good side” soon…

The VC-Entrepeneur relationship seems damaged. Whilst business partnerships gone bad and company failure can lead to fallout, this is different. I wanted to find out why and used my blog to ping the entrepreneur community to try and understand this better, listen to my audience as it were, and share the feedback.

As with all articles of this kind, it is plagued by generalizations and simplifications. In trying to do justice to the sixty detailed and mostly confidential responses that I got, I probably lost some of the color and detail. But for anyone interested in rebuilding the social contract with entrepreneurs and getting our VC mojo back, the scale of the problem should be apparent.

Clearly as VC’s our job is not be loved but to contribute in building great business and return money to our shareholders. Read on regardless; as you will see, the status quo is not an option.

A common answer I got was “sour grapes”. As Richard Jordan put it, “failures breeds frustration” and there is a natural tendency to spray the blame around. Externalize guilt as resentment, combine it with some old fashioned finger pointing, and there you go.” Many VC’s excel at that too. Sometimes anger stems from the “sheer exhaustion from being told ‘no’ too many times”. Now let’s dig deeper.

Poor first impressions

Richard Jordan (read him) says: “probably more than half of the VC pitches I have done have involved participants on the VC side who have behaved in a rude and disrespectful manner“. Arriving late, cutting out early, reading their blackberry, constantly interrupting pitches, taking calls, you name it. Some of the pitching experiences border on the ridiculous, as evidenced by a young founder who got invited to pitch for fifteen (yes, fifteen) minutes with five minutes Q&A, only to find the meeting started ten minutes late and was not to be extended…

The absence of feedback loop is a common theme with entrepreneurs griping about “dozens of unanswered calls and mails, from people they met. If nothing else works, what are your PA’s for?” Another common gripe is the need to be dealing with an Associate who needs to sell his deal internally and is often insecure and not clear himself on his chances of getting the deal done.

Even in early meetings, the lack of “empathy with and experience of the startup and the sacrifices involved” can leave entrepreneurs fuming. Finally, many entrepreneurs complain about a lack of confidentiality with their pitches sometimes “landing on competitors’ desks days after the meeting”. In a recent example, a well known General Partner interrupts 50 minutes of cross questioning with this casual statement, “By the way, I am personally invested in a new startup that is targeting this segment”.

Getting strung along or left at the altar

“Raising capital depletes far more energy than investors realize”, says one entrepreneur. “Getting a ‘no’ is actually fine from an entrepreneur point of view (one has to be rejection-proof anyway), but to preserve their opportunities many VC’s tend to string along entrepreneurs forever, blatantly lying about deal status only to let it fall apart at the last minute, wasting an entrepreneur’s time and energy.”

Many investors appear to be “vague on their decision and engagement process, which tends to be liquid.” Some VC’s promise term-sheets that never come, others withdraw at closing (the worst I personally heard was an SMS turndown by a “tier one” VC followed by a competitive investment), others still don’t bother checking conflicts of interest. “VCs are too opportunistic in their behaviour,” says one experienced entrepreneur.

A common gripe concerns the lack of clarity (or absence) in the rules of the game. Some companies are forced to jump through endless hoops to get a tiny round done whilst others raise a ton of money at seed with no substance. VC’s pretend to do seed but then say no to everything that is early and want revenues, customers, a business model, and a team. Entrepreneurs are confused and sometimes angry about this, as they feel fundraising is like a marathon with no end, when the hills keep getting steeper along the course. “The whole process leaves me with this feeling that landing funding is nothing more than getting lucky with the right pitch on the right day with the right person in the room,” says D. It makes you feel like “a sort of magic and certain incantations and artistry is required,” yet despite that, “investors often still fail to ask the right questions, the hard questions”.

Getting a raw deal

“Taking capital does feel a bit like making a deal with the devil after all.” Entrepreneurs fundamentally want to change the world and dealing with the Money Men is often a compromise they would rather do without.

“The entrepreneur is a bit like a child who’s just learned the rules of chess — he’s studying the current move intently, but he’s rarely thinking far ahead. The VC is an old hand at this game — he knows its patterns intimately and can see how it’ll develop far into the future. The entrepreneur tries to play well, but the terms he fights for often turn out not to be important, while the terms he thinks are innocuous can surprise him in unexpected ways. Unless things at the company go astoundingly well, the entrepreneur comes away feeling like he was played — taken advantage of by someone far, far more experienced at this particular game.” Clauses like participative liquidation preferences, anti-dilution, aggressive reverse vesting, board control or simply shareholders’ rights come up frequently, with good reason.

“My own VC’s have been great. That said — like many entrepreneurs, I’ve only realized some of the longer-term implications of the documents I’ve signed well after the fact. This was enough to make me wary.”

Great (but misguided) Expectations

“Many entrepreneurs want an investor to fund the idea (equivalent to a TV production house looking for funds from a commissioning editor to make a show, and generate a profit from it). It often takes them a long time to realize that such VCs don’t exist. By which time they are bitter and tired and blame the VCs, rather than their own lack of understanding” of what it takes to get VC funding.

David Smuts believes there are two kinds of VC’s: “Careerists VC’s” and “Entrepreneur VC’s” and two kinds of Entrepreneurs: “Real Entrepreneurs” and “Wannabe Entrepreneurs”. “Entrepreneur VC’s behave in the best interests of the business they are investing in,” whereas “Careerist VC’s put their own career prospects first.” “Wannabe Entrepreneurs either hate all VC’s because they reject their business idea,” or “suck up to all VCs because they want their money.” Long story short: The goal is to match Real Entrepreneurs with Entrepreneur VC’s.

Continued in Part 2 with unwanted advice, arrogance, and the dark side of the force… (I’ve also generated an MP3 version of this post. Is it useful?)

If you like this post, check out Fred’s blog and his tweets @fdestin. If you want an intro to Atlas, send me an email. I’ll put you in touch if there’s a fit. Finally, contact me if you’re interested in supporting Venture Hacks. Thanks. – Nivi

David Skok, serial entrepreneur turned VC at Matrix Partners:

“In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit. Failure to get product/market fit right is very likely the number 1 cause of startup failure. However in all these articles, I have not seen any discussion about what I believe is the second biggest cause of startup failure: the cost of acquiring customers turns out to be higher than expected, and exceeds the ability to monetize those customers… [emphasis added]

“A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. When it does happen, the associated businesses are usually extremely attractive, provided they have a way to monetize their customers. (For more on the topic of Viral Growth, refer to my blog post on that topic here.)

“Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money. What shocks and surprises many first time entrepreneurs is just how high the numbers are for CAC [Cost to Acquire Customers] using these kinds of techniques.”

Read the rest of David’s excellent post: Startup Killer: the Cost of Customer Acquisition. But don’t worry about it too much until you’ve built a product people want. It’s hard to know what the CAC is before you know what the product is. And check out the rest of David’s new blog — his post on Viral Cycle Time is great.

You can always get our interviews — with Eric Ries, Sean Ellis, Naval Ravikant, Hiten Shah, and others — on the Venture Hacks Podcast.

iTunes users: Click here to subscribe to the podcast
Everyone else: feeds.venturehacks.com/venturehacks

Put the podcast on your iPod and listen at the gym, in the car, on the train. If you’ve been skipping class, catch up on all the interviews in our Podcast category.

We’re going to try to do more interviews in 2k10. Hopefully with guys like Don Reinertsen, Al Ries and Jack Trout, and Steve Blank.

Matt Mireles, Founder of SpeakerText:

“More than anything, being secretive, being stealth and making people sign NDAs up the wazoo sends a message that you don’t trust them, that you think they might fuck you. And when people get that vibe, they assume (consciously or not) that you yourself are not trustworthy, that you might fuck them. This is not the message you want to send to people you’re gonna ask to commit to a journey filled with hardship and that will probably fail.

“As they say, you want missionaries, not mercenaries.”

Read the rest of Hiring & The Benefits of Radical Transparency to learn how Matt inspires people to join SpeakerText.

Related: Our posts on NDAs.

The comments to our interview with Sean Ellis turned into an awesome Q&A — this post is a roundup.

(Feel free to keep asking questions here or there and I’ll try to get answers from Sean.)

Is my product a nice-to-have or a must-have?

Jae Chung wonders whether his product is a nice-to-have despite the positive press:

“I spent the past 24 hours poring over each of the points [in the interview]. We also formed about 8 months ago and the site is currently undergoing beta testing and has received positive feedback from many of our users and the press. However, my gut tells me we are in the “nice to have” category, and could never quite put our finger on what it was that users found appealing. We’ll definitely be implementing your survey to find out where the “love” is!”

The survey he’s talking about is survey.io.

Should I charge users before fit?

Sean Ellis:

“I think that it is easier to evolve toward product/market fit without a business model in place (users are free to try everything without worrying about price). As soon as you have enough users saying they would be very disappointed without your product, then it is critical to quickly implement a business model. And it will be much easier to map the business model to user perceived value.”

Michael Harry Scepaniak:

“…freeing yourself (pun intended) of paying customers early on would seem to allow you to make more radical moves (pivots), since you don’t have to worry about angering anyone that has given you money and expects you to deliver on their expectations in return.”

Instead of charging users for a part of the product they don’t even want, first find the part they love, and then figure out how to get users to pay for it. Entrepreneurs who advise you to charge from day one probably had fit early on in their startups.

How do I tell users that I’m going to charge someday?

Eric Santos:

“Do you communicate to the users that the product will have a price someday?”

Sean Ellis:

“I would communicate that “it is free during Beta” or if “beta” is too techie, then free during the introductory period. If you plan to have a free version, you can also let people know that.”

Should I pay users to send feedback?

Gregory:

“What about offering a gift or paying users to send feedback? Is this a useful technique, why or why not?”

Sean Ellis:

“I haven’t needed to offer a gift for feedback yet. However, on SMB targeted products I tend to create a formal beta program that includes feedback requirements. Those people that participate in the beta program lock in a discount on the product (generally I don’t announce price at this point, just that they will receive a 50% discount). In addition to providing great feedback, these people tend to convert at a very high rate (since they worked for a discount).”

What if my customers aren’t filling in surveys?

Vincent Chan:

“From my experience, many SMB users don’t like to fill in a survey for an unknown startup. Should I take that as a bad sign? In other words, is the survey response rate an equally important metric as the “must-have metric”?”

Sean Ellis:

“Yes, I’ve found survey response rate directly correlated to the percentage of users that consider the product a “must have.” For “must have” SMB products I often see the response rate over 10%.”

How do I find the love in a hardware company?

Samuel Bouchard:

“Sean, how can this “find the love approach” apply to hardware companies? What needs to be adapted to the method when you sell a product that is worth several $k’s?”

Sean:

“Samuel, I haven’t worked on a hardware product, so I’d just be guessing… Given the cost of getting a hardware product to market, I’d spend a lot more time up front on “where’s the need?” Steve Blank’s book Four Steps to the Epiphany gives great guidance on this.”

If you can build a product in a day, show customers the product. If the product is going to take weeks, show customers a PowerPoint instead.

Play us out

Ryan Nile knows what it means:

“This basically describes what we need to do after the MVP is up.”

Bill Burnham, hedge fund manager and former VC:

“Angel investors are becoming the dominant force in Consumer Internet Venture capital. The vacuum created by the withdrawal of VCs from traditional Seed and Series A opportunities in the Consumer Internet space has been filled by a motley collection of angel investors. It is angel investors, not VCs, that are writing checks based on good ideas, business plans, and “alpha sites”; not VCs. The importance of angel investors is such that it is not unusual these days to see an internet startup publicly announce its round of angel funding, when in the past such events did merit a public mention. Yes, angel investors have always provided seed money, but today they typically provide 100% of what was once considered Series A money as well.”

(If only there was a list of angel investors…)

There’s also a good discussion in the comments. Bill says:

“My take on most seed/ super-angel funds is surprise, a fairly cynical one. I think if you offered $1BN to the managers at these seed stage funds they would go from Seed focused to multi-stage in a remorseless heartbeat.”

Dave McClure replies:

“no, i wouldn’t trade my model for that bowl of bullshit, even for the bigger paycheck in the short-term. it’s just not sustainable.”

Read Bill’s full post.

I would like to hear from VCs who are co-investing and competing with these angels. What seed stage companies are you investing in? What were the company’s metrics like when you invested? Are you seed stage (plus follow-on investments) or truly multi-stage?

Thanks to Atlas Venture for supporting Venture Hacks this month. This post is by Fred Destin, one of Atlas’ general partners. If you like it, check out Fred’s blog and tweets @fdestin. And if you want an intro to Atlas, send me an email. I’ll put you in touch if there’s a fit. Thanks. – Nivi

There is a behavior I witness in some first-time CEOs that I meet, not necessarily the younger and more mavericky generation, that I do not think is necessary, nor helpful. It’s an insidious but frequent tendency to let the board decide, rather than advise or approve. It goes like this…

Because VCs have blocking rights on some important decisions (approving the budget, your compensation, raising money), they are often able to wield way more power than their 20% ownership would suggest they should have. As a result, entrepreneurs often talk of coming to the board with their slides in hand, asking “what does the board want me to do?”, which is code-speak for, “I am here to ask for permission from my investors to do what I need to do.”

Entrepreneurs will present the strategy they believe in, but essentially allow the board (read: the investors) to walk straight through the carefully thought-out action plan and redesign the entire strategy in one swell meeting. The investor probably walks away feeling like he provided value and the entrepreneur now goes back to his team to explain that his investors puked over the team’s strategy and that the priorities have changed.

It’s the CEO’s fault

That may be the product of investor behavior, but I would argue this is the CEO’s fault. Nature abhors a leadership vacuum, and VCs will fill that gap if you don’t.

If you really believe in what you are doing, you come to the board telling board members what you are planning to do, taking considered advice on whether this is the right strategy, considering that advice and executing on what is, in your best judgment, the right path for the business. That’s what you are there to do. Make decisions fast, don’t fall for analysis-paralysis, trust your gut, execute and iterate. As Tim Ferriss would say, ask for forgiveness, not permission.

Why VCs shouldn’t drive strategy

Guy Kawasaki does lists all the time and it seems to work for him so I thought I would try one too: Here are the top five lighthearted reasons why VCs should not drive your strategy:

  1. We forget 50% of what we said at the last board meeting.
  2. We don’t know the people inside the company and hence have no clue what the team can really execute.
  3. We meet many smart people and hence we have way too many ideas than you can possibly implement.
  4. We are focused on the 5 year vision, yet we are focused on the quarter too — we’re confused.
  5. We don’t need to deliver on it, you do. We come and collect when the job is done.

You want to leverage your board and you don’t want to get fired for being a solo player either. Personally I really like what my partner Jeff refers to as a culture of “champion and challenge”. I guess you have to be born in the USA to say phrases like that, but it’s spot on. If I really disagree with a strategy decision, trust me, we will have a serious discussion about it. But come and champion what you believe in, take ownership, step into the role. Ultimately, I backed you because I believe in you, and you know better.

If you like this post, check out Fred’s blog and his tweets @fdestin. If you want an intro to Atlas, send me an email. I’ll put you in touch if there’s a fit. Finally, contact me if you’re interested in supporting Venture Hacks. Thanks. – Nivi

Thanks to KISSmetrics for supporting our interview with Sean Ellis. If you want an intro to KISSmetrics, send me an email. I’ll put you in touch if there’s a fit. Thanks. – Nivi

Hiten Shah from KISSmetrics recently sat down with me to explain how to use their product, survey.io [update: this has moved to PMFsurvey], to measure product/market fit and find the “best grass” in your product. You may know Hiten from his Crazy Egg days.

survey.io is a free survey tool that helps you implement some of Sean Ellis’ techniques to get to fit. KISSmetrics actually built survey.io with Sean. Unfortunately, there hasn’t been great documentation for survey.io besides Sean’s launch post. Until now.

SlideShare: How to measure product/market fit
Audio: Interview with chapters (for iPod, iPhone, iTunes)
Audio: Interview without chapters (MP3, works anywhere)
Transcript with highlights: Below

Prerequisites

You’ll get more out of this interview if you also read:

  1. An example survey from survey.io.
  2. Our interview with Sean Ellis.

Outline

Here’s an outline and transcript of the interview. The interview and transcript are about 19 minutes long so we’ve highlighted some of the juicy bits to get you started.

  1. survey.io: Before product/market fit
  2. survey.io measures fit
  3. How did you discover the product?
  4. How would you feel if you could no longer use the product?
  5. What would you likely use as an alternative if product were no longer available?
  6. What is the primary benefit that you have received from the product?
  7. survey.io is open-ended
  8. The flock will always find the best grass
  9. You don’t need survey.io to find the best grass
  10. Have you recommended the product to anyone?
  11. What type of person do you think would benefit most from the product?
  12. How can we improve the product to better meet your needs?
  13. survey.io is more powerful with filtering
  14. Would it be okay if we followed up by email to request a clarification to one or more of your responses?
  15. Upcoming survey.io features
  16. Get qualitative feedback before fit
  17. Must-have % by industry
  18. Ask the must-have question

[Read more →]

Sean Ellis recently sat down with us and explained how to bring products to market. You should listen to this interview for ideas on how to get to product/market fit, how to measure fit, and how to survey your users so you can improve fit.

If you don’t know Sean from his blog or tweets, he lead marketing from launch to IPO filing at LogMeIn and Uproar. His firm, 12in6, then worked with Xobni (Khosla), Dropbox (Sequoia), Eventbrite (Sequoia), Grockit (Benchmark)…  the list goes on. 12in6 “helps startups unlock their full growth potential by focusing on the core value perceived by their most passionate users.”

This is the first time Sean has done an interview on the record. I’m really psyched he’s making his insights public — this interview is a must-listen. We’ve broken the interview into two parts: 1) before fit and 2) after fit. This post contains Part 1 (and here’s Part 2.)

SlideShare: How to bring a product to market
Audio: Interview with chapters (for iPod, iPhone, iTunes)
Audio: Interview without chapters (MP3, works anywhere)
Transcript with highlights: Below

This inteview is free — thanks to KISSmetrics

We’re bringing this interview to you free, thanks to the kind support of KISSmetrics. Sean is an advisor at KISSmetrics and we interview their CEO, Hiten Shah, in How to measure product/market fit.

KISSmetrics built survey.io with Sean — now they’re collaborating on KISSMetrics, a new tool for funnel optimization.

Prerequisites

You’ll get more out of this interview if you also read:

  1. An example of the survey.io survey Sean uses before fit. (Several phrases we use in the interview mean the same thing: Product/market fit = Fit = 40% of surveyed users consider the product a “must-have” = 40% of surveyed users would be “very disappointed” if they could no longer use the product.)
  2. The startup pyramid.
  3. Some of our favorite posts by Sean.

Outline

Here’s an outline and transcript of Part 1.

  1. Half the marketing battle is the product
  2. Must-have products make marketing much easier
  3. How PayPal built a must-have product
  4. Understand the must-have users
  5. How to get to product/market fit
  6. How not to get to fit
  7. Should I launch?
  8. You can’t set a deadline on fit
  9. How to communicate with the board during fit
  10. How to use positioning to improve fit
  11. It’s frustrating to try to grow without fit
  12. How many users do you need to determine fit?
  13. Who do you survey?
  14. What is promise?
  15. Don’t over-position your product during fit
  16. Pivot the business around the love
  17. Focus the product on the love
  18. Create a great experience around the love
  19. Create a business model around the love
  20. First find the love
  21. Are recommendations a good indicator of fit?
  22. The must-have metric is a good indicator of fit
  23. Preview of Part 2: What comes after fit?

[Read more →]