Nivi · May 3rd, 2010
“Hacking the VC business one web service at a time.”
It’s interesting how investors are turning into media properties and using those properties to promote startups.
1000+ people subscribed to our daily email newsletter when Fred Wilson wrote about it recently. That’s not 1000 visitors — that’s 1000 new people who have given us permission to invade their inbox every day. Fred also sent us a stack of new Twitter followers:
Venture Hacks also sends a good amount of traffic (and signups) when we write about a startup. Here’s a screenshot of [Startup Digest]‘s traffic from a post on TechCrunch vs. a post on Venture Hacks:
How not to promote your investments
If you’re a VC, I don’t think you get much out of writing a single blog post announcing your investment. “Why I invested” posts won’t cut the mustard if they simply amount to “good team, good market, good traction.”
You might have to write about the company before you make an investment. You might have to piss some people off. And you will have to take risks with what you disclose. If you feel a little uncomfortable about the post, that’s probably a good sign. Look at Fred’s posts on Twitter, Disqus, and Foursquare for a model.
“There was certainly a few times during this transaction when I regretted how public we were with our interest in Foursquare.”
Every blog should have an aggregator
What’s in it for YC? Among other things, every YC startup with a significant post will be sure to get on the front page of Hacker News. And every single one of Paul Graham‘s posts will rise to the top.
If you’re a media property and you don’t run an aggregator, you’re simply ceding your audience’s attention to someone else’s aggregator.