Nivi · January 21st, 2011
AngelList has changed a lot since we launched it, so I want to describe how the site works today.
1. Share your startup with investors
First, you create a startup profile and pick which investors can see your startup. If your profile isn’t ready to share with investors, just pick zero investors. You can update your profile and investors anytime.
As soon as you share your startup with an investor, they will see it in their feed:
2. The admins email the best startups to investors
Every investor on AngelList sees 10-20 new startups in their feed every day. Plus they have their own non-AngelList dealflow. So you may get a few intros this way (and we’re working on some things to increase the rate of these spontaneous intros).
Since the investors can’t review every startup profile, the AngelList admins (Nivi, Naval, Brendan), with help from a few crazy investors and scouts, review every single startup that that pops up in their feed. If any of them like a startup, they can e-mail it to their followers.
And that’s where the magic happens—investors pay attention to the startups that land in their inboxes and take intros.
3. How long does it take to get feedback?
Before an admin emails your startup to investors, they’ll get in touch and suggest some improvements to your startup profile. This usually happens a few days after you create your profile.
If you don’t hear from an admin by then, keep updating your profile as you make progress. We’re working on tools that let you notify investors when you’ve made significant progress. And we’re working on tools to give you specific feedback on what you need to improve before you can get intros on AngelList.
4. Start early, update often
It’s never too early to start your profile. Pick zero investors and leave a note for the admins that says you’re still working on your profile.
If you have any questions, please email us at firstname.lastname@example.org.
AngelList is changing every day, so don’t expect this post to be accurate 3 months from now. That’s just the nature of building software on the Internet today—perpetual design and redesign.