Nivi · September 29th, 2009
Almost every startup with an unfinished application puts up a page like this:
Most startups just gather a list of email addresses. But Grockit measures the customer’s intent: “Why do you want to use our product?”
Consider asking these additional questions, perhaps on a second page:
- “Can our CEO contact you to learn more about your needs?” Now you’ve got a list of earlyvangelists you can talk to — an awesome asset for startups that are iterating with their customers to reach product/market fit.
- “How are you preparing for the LSAT today?” Now you know if customers are putting together a solution out of other parts.
- “Would you pay for Grockit if it met your needs?” Now you know if customers have a budget.
This is a customer development pattern that other startups should copy.
Topics Customer Development