In Steve Jobs does customer development, I asked readers to find a customer development lesson in Steve’s interview. There were a lot of good responses that I didn’t anticipate. But Reece came closest to the answer I was looking for:
“The subtler customer development point from Jobs is ‘We don’t need to add new stuff.’ He [...]
Entries Tagged as 'Positioning'
Steve Jobs does customer development: No new features
September 11th, 2009 · 2 Comments
Learn more about: Customer Development · Positioning
Steve Jobs does customer development
September 9th, 2009 · 16 Comments
Steve Jobs is the ultimate visionary. He has a vision, he implements it, and the world pays him tens of billions of dollars for it. He doesn’t ask customers what they want because they would ask for a faster horse, not a car. He knows what customers want before the customers do. He is the [...]
Learn more about: Customer Development · Positioning






