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Entries Tagged as 'Positioning'

Steve Jobs does customer development: No new features

September 11th, 2009 · 2 Comments · Customer Development, Positioning

In Steve Jobs does customer development, I asked readers to find a customer development lesson in Steve’s interview. There were a lot of good responses that I didn’t anticipate. But Reece came closest to the answer I was looking for: “The subtler customer development point from Jobs is ‘We don’t need to add new stuff.’ [...]

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Steve Jobs does customer development

September 9th, 2009 · 17 Comments · Customer Development, Positioning

Steve Jobs is the ultimate visionary. He has a vision, he implements it, and the world pays him tens of billions of dollars for it. He doesn’t ask customers what they want because they would ask for a faster horse, not a car. He knows what customers want before the customers do. He is the [...]

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