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Entries Tagged as 'Customer Development'

Two great talks from SLLConf

April 27th, 2010 · 2 Comments

I watched most of the Startup Lessons Learned Conference from home. Thanks to the magic of justin.tv, I also brushed my teeth, had breakfast, cleaned the bathrooms, and did a couple phone calls at the same time. Here are my two favorite talks from the conference.
Steve Blank: Customer Development 2.0 “Why Accountants Don’t Run Startups”
Steve’s [...]

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Learn more about: Customer Development · Lean

“Being open early worked well for us”

April 2nd, 2010 · No Comments

In Where’s the demo?, I asked, “Unless you’re famous or a big company, why do a closed beta?” There are lots of good reasons why in the comments.
But my favorite comment is from Rob May, founder of Backupify and AngelList power broker:
“In the early days of Backupify (when it was still called Lifestreambackup), not only [...]

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Learn more about: Customer Development

How to optimize web apps with KISSmetrics

February 17th, 2010 · No Comments

Thanks to KISSmetrics for supporting our interview with Sean Ellis. If you want an intro to KISSmetrics, send me an email. I’ll put you in touch if there’s a fit. Thanks. – Nivi
Hiten Shah from KISSmetrics recently sat down with me to discuss how to optimize funnels with their upcoming analytics tool, KISSmetrics.
You may know [...]

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Learn more about: Customer Development · Interview · Podcast · Sponsor

My experiments in lean pricing

February 16th, 2010 · 26 Comments

This guest post is by Ash Maurya, a lean entrepreneur who runs a bootstrapped startup called CloudFire. If you like it, check out Ash’s blog and his tweets @ashmaurya. – Nivi

What you charge for your product is simultaneously one of the most complicated and most important things to get right. Not only does your pricing [...]

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Learn more about: Customer Development · Lean

How to bring a product to market, Part 2 — after product/market fit

January 12th, 2010 · 14 Comments

“Where the #@!*% is Part 2?”
That’s what I’ve been hearing since we published Part 1 of our rare interview with Sean Ellis.
Here’s part 2.
In Part 1, Sean discussed what you do before product/market fit: how to get there, how to measure it, and how to survey your users so you can improve fit.
In Part 2, [...]

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Learn more about: Customer Development · Interview · Podcast

The Billy Mays method of picking startups

December 30th, 2009 · 1 Comment

David Anderson, VC and supply chain master:
“Billy is perhaps best known for his Oxi Clean commercials, where one softball size ball of detergent, chucked into your washing machine and forgotten, will do 25 loads of laundry. Simple messages, great customer testimonials and products that really worked were Billy’s forte. He rejected perhaps 99% of the [...]

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Learn more about: Customer Development · Investing

When the cost of customer acquisition exceeds your ability to monetize them

December 26th, 2009 · 5 Comments

David Skok, serial entrepreneur turned VC at Matrix Partners:
“In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit. Failure to get product/market fit right is [...]

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Marketing science Q&A with Sean Ellis

December 23rd, 2009 · 7 Comments

The comments to our interview with Sean Ellis turned into an awesome Q&A — this post is a roundup.
(Feel free to keep asking questions here or there and I’ll try to get answers from Sean.)
Is my product a nice-to-have or a must-have?
Jae Chung wonders whether his product is a nice-to-have despite the positive press:
“I spent [...]

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How to measure product/market fit with survey.io

December 15th, 2009 · 12 Comments

Thanks to KISSmetrics for supporting our interview with Sean Ellis. If you want an intro to KISSmetrics, send me an email. I’ll put you in touch if there’s a fit. Thanks. – Nivi
Hiten Shah from KISSmetrics recently sat down with me to explain how to use their product, survey.io, to measure product/market fit and find [...]

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Learn more about: Customer Development · Interview · Podcast

How to bring a product to market / A very rare interview with Sean Ellis

December 14th, 2009 · 34 Comments

Sean Ellis recently sat down with us and explained how to bring products to market. You should listen to this interview for ideas on how to get to product/market fit, how to measure fit, and how to survey your users so you can improve fit.
If you don’t know Sean from his blog or tweets, he [...]

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Learn more about: Customer Development · Interview · Podcast