OnCard is an early growth company that specializes in technology & performance-based marketing. OnCard drives qualified traffic to e-commerce sites & brick and mortar locations via print, web, and mobile media – all on a CPS/CPA model. Majority of clients are national retailers, restaurant chains, and entertainment venues.
•Developed effective customer acquisition strategy and process that is easily repeatable and measurable •Close new direct business to help company generate cash flow as we seek our first non-angle round •Build profitable relationships with major ad networks and affiliate partners •Structured and implemented a revenue generating VAR program •Created reporting “dashboards” that measure sales performance and establish benchmarks as company scales
CEO September 2006 – Present (1 year 8 months)
-Led initial round of financing from outside investors -Developed sales & marketing initiatives -Led partnership discussions with large media companies -Led marketing & PR initiatives to launch initial product -Invited to speak at industry conferences -Executing partnerships with large loyalty companies -Executing agreements with large retail advertisers -Managing head count and new hiring decisions -Leading investor discussions for next round of financing -Networking with prospective business partners