About Me
I am one of the co-founders of OnCard Marketing, leading the company as CEO through initial product development, several rounds of capital funding, team expansion and several key business partnerships. I’ve led the execution of new product development and marketing, taking the company from a pre-revenue concept to a company with ongoing revenues, a growing list of marquise advertising clients and promotional distribution channels with significant consumer purchasing power.
Prior to OnCard Marketing, I worked for Citigroup’s Investment Banking Division. I focused on many disciplines, including M&A, capital markets transactions and corporate finance. I have a Bachelor of Arts, with distinction, from Cornell University.
Track Record
CEO & Co-Founder
CEO
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Jun '06–Present
CEO September 2006 – Present (1 year 8 months)
-Led initial round of financing from outside investors -Developed sales & marketing initiatives -Led partnership discussions with large media companies -Led marketing & PR initiatives to launch initial product -Invited to speak at industry conferences -Executing partnerships with large loyalty companies -Executing agreements with large retail advertisers -Managing head count and new hiring decisions -Leading investor discussions for next round of financing -Networking with prospective business partners
Led development and design of user interface and experience, integration with merchant clients and established consumer marketing strategies for new member acquisition. Grew company from pre-concept to 10,000 members and $2,000 a month in revenue.