Huddler is the next step in the evolution of online product review and research. Huddler fills the gaping hole between antiquated online discussion forums (deep content) and the SEM-arbitrage of comparison shopping engines (broad, shallow content).

The initial focus is on providing heavy content generators better tools – integrated forums, wikis, product reviews, image hosting, deep user profiling, and more – but also create a user experience where even a novice internet user can leverage the content to make intelligent buying decisions.