We’re turning the web into an ongoing game through PMOG. PMOG stands for the Passively Multiplayer Online Game – a game we’re already playing as we surf the web together.

PMOG is a Firefox extention that enables link sharing, tagging, poking and gifting across the web, in a game where players help to promote order or chaos online. Players leave traps or treasure for other players, along lightly scripted paths through the internet.