Provider of education choice information to would-be students, and provider of qualified leads to institutions that would be educators of said students. “Wide and Deep” – our strategy of managing a portfolio of over 20,000 education related domain names, slowed the competition for a long while, and provided the opportunity to cherry-pick our verticals.

The verticals built out with respected, useful and timely content, drew prospects ready to “sign up”. We enjoyed the highest conversion rate for leads in the industry at the time. I build the technology upon which the vision was realized.