Nivi · April 4th, 2010
Seed-stage investors don’t like top-heavy companies: CEO, COO, CXO, CYO, VP of X, Y, and Z. It’s almost an immediate pass. No sophisticated investor is impressed by titles in an early stage startup.
If you’re an early-stage consumer internet company, you don’t need fancy titles, you need founders and employees who get can either build the product or sell it. (One of the founders should be the CEO so you can make decisions quickly.)
There are many exceptions to this bit of advice but, unless you really know what you’re doing (you’ve been starting companies and investing in them for the last 10 years), keep it simple. CEO, founders, engineers, salesmen, marketers. If one of the founders wants to be the President, give him an internal title, but keep it simple for investors.