Comments on: Pitching Hacks: Beta test update

By: Like a Dog On A Pork Chop» Blog Archive » Pitching Hacks, The Book

Like a Dog On A Pork Chop» Blog Archive » Pitching Hacks, The Book — Mon, 14 Mar 2011 18:42:15 +0000

[...] to the beta testers who paid to give us amazing feedback (check your inbox for a revised copy!). They made the book much better. [...]

By: Nivi

Nivi — Thu, 22 Jan 2009 16:47:29 +0000

James, We’re going to send the final copy to all the testers.

By: James Rohrbach

James Rohrbach — Thu, 22 Jan 2009 06:43:39 +0000

Great to hear that you guys are getting good feedback. One question for you guys: for those of us who purchased the book pre-feedback, would you be willing to send us copies of the new versions with the feedback-based modifications?

By: Stanislav Shalunov

Stanislav Shalunov — Wed, 21 Jan 2009 04:01:06 +0000

I’m one of the 45 people who bought this book.

It’s the best single thing you can read about pitching. Go buy one right now.

By: Ted Rheingold

Ted Rheingold — Wed, 21 Jan 2009 00:29:07 +0000

At Dogster & Catster we’re actually on the verge of selling a new physical product.

Before we market it to the whole community (likely some of our most realistic customers) we wanted to test message, conversion rates, fulfilment expectations, etc, etc.

Our product, however, is a safety product (it’s a new type of dog and cat collar id system) so we didn’t want to use the term beta or give a price discount so as to not dimish the value of the product.

Thus we are picking 1,000 people at a time they are going to get the new product announcement as if everyone was getting it. And then we’ll track conversions, etc. and send to next 1000.

I’m sharing because it’s a different way of launching a product while still testing results. I would rather have done it your way, but in this case we couldn’t. (Though we are doing free coupon codes for a different set of testers that we know will give expert feedback.)

When the book is finished I’ll buy it