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	<title>Comments on: Launch: Sponsor Posts — ads that rule</title>
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	<description>Good advice for startups.</description>
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		<title>By: Nivi</title>
		<link>http://venturehacks.com/articles/sponsor-posts/comment-page-1#comment-1731</link>
		<dc:creator>Nivi</dc:creator>
		<pubDate>Mon, 25 Jan 2010 04:03:41 +0000</pubDate>
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		<description>Our CPM is about 2/3 of the way there. But we don&#039;t sell on the basis of CPM and the sponsors don&#039;t buy on that basis.</description>
		<content:encoded><![CDATA[<p>Our CPM is about 2/3 of the way there. But we don&#8217;t sell on the basis of CPM and the sponsors don&#8217;t buy on that basis.</p>
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		<title>By: Jordan Cooper</title>
		<link>http://venturehacks.com/articles/sponsor-posts/comment-page-1#comment-1730</link>
		<dc:creator>Jordan Cooper</dc:creator>
		<pubDate>Sun, 24 Jan 2010 15:32:39 +0000</pubDate>
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		<description>You don&#039;t think ads perform as well as content in all &quot;advertorial models?&quot; Daily Candy, Thrillest, etc. The real question is are you commanding the same CPM as them? $300cpm * 5000 impressions = $1500 to Venture Hacks per sponsored post... is that about right?</description>
		<content:encoded><![CDATA[<p>You don&#8217;t think ads perform as well as content in all &#8220;advertorial models?&#8221; Daily Candy, Thrillest, etc. The real question is are you commanding the same CPM as them? $300cpm * 5000 impressions = $1500 to Venture Hacks per sponsored post&#8230; is that about right?</p>
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