Comments on: How to measure product/market fit with survey.io

By: Quora

Quora — Thu, 02 Dec 2010 01:51:09 +0000

What’s the difference between traction and product market fit?…

The big picture difference is that the two phrases belong to two different frameworks for thinking about the lifecycle of a new product or service.

* Geoffrey Moore (Crossing the Chasm, Inside the Tornado, Dealing with Darwin) uses traction to talk …

By: Rowland Institute Library Blog » Library News & Notes 12/18/09

Rowland Institute Library Blog » Library News & Notes 12/18/09 — Fri, 18 Dec 2009 06:21:21 +0000

[...] How to measure product/market fit (Source: Hacker News) [...]

By: Richard Burton

Richard Burton — Wed, 16 Dec 2009 19:36:51 +0000

Your background with CrazyEgg & knowing that Sean Ellis is one of your advisors was very assuring. The idea that you’d use KISS as a means to find new business was something I worried about for around 0.0001 seconds.

By: Ryan Nile

Ryan Nile — Wed, 16 Dec 2009 16:38:28 +0000

BTW holy crap @ Product Planner it’s awesome. Gonna sign up right now, never knew about this before.

By: Ryan Nile

Ryan Nile — Wed, 16 Dec 2009 16:35:20 +0000

I think one thing that’s missing is “When” — when do we survey customers?

We are opening up our MVP pretty soon — so every user will be brand new. When should we start surveying them? I currently have it set up that we’ll get around 100 new users per day and we’ll survey anyone that returns within 2 weeks.

Should we always be survey’ing, to make sure that when the product changes, we’re still above the 40%?

The new survey features you guys are talking about sound awesome, I want them now — especially those mini embed-able questions — that would make things a lot easier for us, and users in testing a new product. Much leaner.

Thanks for these interviews guys — I’m studying them and making notes!

By: pj

pj — Wed, 16 Dec 2009 16:28:28 +0000

Thanks a lot guys, it’s a privilege to be introduced to these concepts and to watch the conversation evolve. Man I love the web.

By: Hiten Shah

Hiten Shah — Wed, 16 Dec 2009 15:30:46 +0000

@Jim

Sean Ellis answers your question in his interview:

“I look for around 30 responses as a minimum. It really depends. If you have a very low percentage of users that say they’d be very disappointed… Say you’ve got 30 responses and you’ve only got 5% that say they’d be very disappointed without it, that’s not a whole lot to work with on finding a signal.

But I ran a survey this morning with a business that has 70% of their users that say they’d be very disappointed. We got a very strong signal on 42 responses.”

Full interview: http://venturehacks.com/articles/sean-ellis-interview

By: Hiten Shah

Hiten Shah — Wed, 16 Dec 2009 15:28:24 +0000

@Nik Yes, there is an embed you can use. You can see it in action at http://productplanner.com/gallery/ (orange banner on the top right).

By: Jim Taylor

Jim Taylor — Wed, 16 Dec 2009 12:56:16 +0000

Great information… For a novice, the interview with Sean and your follow-up with Hiten has really helped me understand the importance of measuring product fit before and after the product is complete. We are in the process of building our site and this is very helpful information and we would like to incorporate this into our site.

Do you have a feel for the number of people who should fill out the survey to get good results? I assume it should be a percentage of the users that come to the site?

By: Nik

Nik — Wed, 16 Dec 2009 12:47:39 +0000

This is pretty cool. I think I now finally get Survey.io

I used to think it was something like SurveyMonkey with Sean’s questions.

Now, I think its like what Google Analytics does for quant metrics, survey.io does for the qualitative stuff. Just like how the initial web analytics vendors got together and defined Visitors/Visits/Time Spent etc., Survey.io will define qualitative metrics like disappointments, recommendations, etc.

Can I just plug this into my web application (like I see on some sites with the Feedback form) and I can slice/dice results like Google Analytics?