Comments on: Don’t launch? But the New York Times is on the phone! http://venturehacks.com/articles/launch Good advice for startups. Sat, 13 Mar 2010 20:16:01 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: SortiPreneur http://venturehacks.com/articles/launch/comment-page-1#comment-8028 SortiPreneur Thu, 19 Mar 2009 17:24:52 +0000 http://venturehacks.com/?p=889#comment-8028 <strong>Don't Launch? Counter-intuitive Advice from Eric Ries and Nivi...</strong> Eric Ries, the co-founder of IMVU, has a good post with some interesting and counterintuitive advice: Don't Launch! You should read the entire article but his primary objections to launches are: A marketing launch establishes your positioning. If you ... Don’t Launch? Counter-intuitive Advice from Eric Ries and Nivi…

Eric Ries, the co-founder of IMVU, has a good post with some interesting and counterintuitive advice: Don’t Launch! You should read the entire article but his primary objections to launches are: A marketing launch establishes your positioning. If you …

]]> By: Tony Stubblebine http://venturehacks.com/articles/launch/comment-page-1#comment-8026 Tony Stubblebine Thu, 19 Mar 2009 16:41:40 +0000 http://venturehacks.com/?p=889#comment-8026 We launched twice, both times on TechCrunch, and it wasn't a problem at all. The first launch was widely ignored, it produced the usual TechCrunch tire kickers, but it didn't produce any actual customers or serious inquiries. My observation then, is that there are free launches and expensive launches. Our free one on TC just got us quick customer feedback and was part of our development process. We launched twice, both times on TechCrunch, and it wasn’t a problem at all. The first launch was widely ignored, it produced the usual TechCrunch tire kickers, but it didn’t produce any actual customers or serious inquiries.

My observation then, is that there are free launches and expensive launches. Our free one on TC just got us quick customer feedback and was part of our development process.

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