Nivi · May 21st, 2008
“So, let’s see: my startup is Crowdify, a tool for brand and reputation managers to discover new insights into consumers’ attitudes about their subjects and make better decisions about marketing and public relations strategy. We do this through semantic analysis applied to consumer-generated correlations among and between brands and reference data. Further, we utilize social-networking metaphors to keep interesting information flowing back and forth between branding people and the consuming public.”
Most elevator pitches look like this: long, boring, senseless, and ineffective. You probably stopped reading after the first sentence. Or the pitch looked so long you didn’t read it at all.
Fortunately, Anthony came to same conclusion:
“That’s a little wordy, especially for a business card, so let’s try a little high-concept pitch development. Hmm… relations that people will understand. “A for B”, where A is a known brand in my space, and B is the target audience… how about:
Facebook for Brands
“I think I like it! Not least of which is the rumor floating around today that Facebook is about to be acquired by Microsoft for something like 15 to 20 billion dollars.”
I like it too. Anthony started with a long paragraph that actually hurt him more than it helped. Then he turned it into a high concept pitch that opens the door to a conversation about his company.