Comments on: Elevator pitches with bullets

By: Shahjahan Chaudhary

Shahjahan Chaudhary — Thu, 05 Aug 2010 00:39:34 +0000

I thought of testing myself on the bullet-point pitch:

. Small businesses want to reach local customers desperately. For free. We have the answer.

. We have tested our product in a single city. It works. We have over 80,000 pageviews per day from one city. Over 500 stores have listed over 10,000 products.

. Our competitors are Yelp (our services are incomparable) and Facebook (not suitable for small businesses lacking brand recognition).

. The model is easily replicable, and there are over 3000 cities waiting to experience us.

. Independent local stores around the world need myoffstreet. Urgently. Your money can help us reach them faster.

Sha

By: Mark Olson

Mark Olson — Thu, 02 Oct 2008 06:30:26 +0000

Am I the only one who finds it amazing that Marc Andreessen would need a “pitch” to get a meeting with an investor?

By: Ken Pirok

Ken Pirok — Thu, 02 Oct 2008 02:35:58 +0000

You need to make sure your elevator pitch includes your competitive advantage. Simply, what do you do differently or better than everyone else?

It would be a mistake to list evidence of “traction” without mentioning what’s special about what you’re doing. You’re telling them why you have traction and why you have a good opportunity in the first place.

Your competitive advantage should be so clear in the pitch that the listener can repeat the gist of it back to you in their own words after listening or reading.

By: Philip Mikal

Philip Mikal — Wed, 01 Oct 2008 18:00:38 +0000

Out of network email pitches will likely get the least attention…. where I’d think bullets would have the best chance of catching the recipient’s interest.

Better yet, if anyone is sending many of these types of emails, perhaps it’d be appropriate for an a/b test. Would love to see the results!