Comments on: Customer Development: How to develop your customers like you develop your product

By: Jonathan Benoudiz | le Blog - Choisir ses metrics (revue du net)

Jonathan Benoudiz | le Blog - Choisir ses metrics (revue du net) — Fri, 06 Aug 2010 08:07:03 +0000

[...] qui prône le « Customer Development » (le livre est très dense à lire, Venture Hacks a fait un résumé assez complet) Dans l’article, Steve Blank rappelle que les metrics ne font pas tout et qu’il faut [...]

By: » FAQ: Customer Development for Product Managers The Experience is the Product | Better product management and products

Thu, 18 Mar 2010 18:44:30 +0000

[...] How to Develop Your Customers Like You Develop Your Product by Nivi at VentureHacks [...]

By: SKMurphy » Overnight Success

SKMurphy » Overnight Success — Mon, 21 Dec 2009 08:27:34 +0000

[...] are delightfully practical and lately they have provided some excellent advice on bootstrapping and customer development. But many articles and blog posts are designed to convince an entrepreneur to seek early validation [...]

By: Eric Ries

Eric Ries — Mon, 10 Nov 2008 00:27:31 +0000

Excellent introduction.

This post inspired me to make an attempt at explaining customer development here: http://startuplessonslearned.blogspot.com/2008/11/what-is-customer-development.html

By: Paprika Lab » Blog Archive » Customer Development Process

Paprika Lab » Blog Archive » Customer Development Process — Fri, 07 Nov 2008 07:10:29 +0000

[...] via http://venturehacks.com [...]

By: Brett Owens

Brett Owens — Fri, 07 Nov 2008 03:38:43 +0000

I recently read Steve’s book, and can say I really got a lot out of it.

We are still in the “Customer Discovery” phase ourselves – so, the first 3/4 of the book I found extremely relevant and engaging. Then I speed read the last 1/4, and intend to revisit that when we reach that point.

I just found this book to have a very fresh perspective, and “make sense”. I’ve never been comfortable with the traditional startup model of raising capital and scaling as soon as you can.

Steve’s startup model seems much more practical to me. Reading this book helped give me a lot of clarity about our current strategy. I think I’d been unconsciously drifting towards the Customer Discovery approach, but always felt guilty about not being primed to scale next month. This book helped reassure me that we’re doing the right thing.

By: Philip Mikal

Philip Mikal — Thu, 06 Nov 2008 18:26:06 +0000

You might also be interested in Steve Blank and Eric Ries new presentation, Principles of Lean Startups ,that they prepared for Maples Investments.

http://mikal.org/conclusions/2008/11/lean-startup-presentation-for-maples.html

By: David Tomlinson

David Tomlinson — Thu, 06 Nov 2008 08:56:22 +0000

Hi there

Really enjoy your site.

I too discovered this book from the pmarca blog and also confess to not reading it from cover to cover…for the same reasons…

But I’ve found it to be a great reference tool… with the following hack.

Identify your startup market type (pg 23) then gut the book to find all references to that market type.

Each reference found in this way is pure gold. And while each may not quite be an epiphany it’ll give you a pretty damn good Aha! moment. (and certainly make do till the real epiphany shows up )

By: Nivi

Nivi — Thu, 06 Nov 2008 01:21:34 +0000

Thanks Sean. Once you include the free shipping from Amazon and the hassle of dealing with anyone other than Amazon, the few dollars of savings aren’t worth it in my opinion.

By: Sean Murphy

Sean Murphy — Wed, 05 Nov 2008 23:46:52 +0000

For whatever reason Steve Blank’s approach made sense to me the first time I heard him speak on a panel at SVASE before he had even completed the book. Considering your startup’s business model and product as a collection of interrelated hypothesis just seemed like a solid engineering approach to the challenge of launching a new business.

We have incorporated his “Customer Development” model into our practice as we work with bootstrapping entrepreneurs. It’s an excellent model for low cost early market exploration and offers a blueprint for an effective partnership between engineering and marketing/sales/business-development.

You should also point your readers who don’t have venture backing to the Cafe Press version since it’s $10 cheaper than Amazon ($30 vs. $40). http://www.cafepress.com/kandsranch

We have a section of our blog devoted to “Customer Devleopment”
http://www.skmurphy.com/blog/category/customer-development/ that includes info on manyof his public talks in Silicon Valley in the last three years.

Steve Blank is also speaking on November 20 at the Computer History Museum on “The Secret History of Silicon Valley” http://www.computerhistory.org/events/index.php?id=1224286060