About Me
High-Energy, Senior Level Business Developer & Marketer Who Knows How To Generate Revenue & Move The Needle….
Tons of experience structuring and closing partnerships and large deals that drive revenue. Know how to move ideas from paper to product to profit….
Live in Atlanta * Married to a great lady * Have a great dog who is competing in the biggest loser contest at her vet * Expecting our first child in October :) * Love Family, Golf, Tennis, Basketball, Wine & Travel
Track Record
CMO
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Jan '08–Present
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Employee #4
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Joined Pre-money
•Developed effective customer acquisition strategy and process that is easily repeatable and measurable •Close new direct business to help company generate cash flow as we seek our first non-angle round •Build profitable relationships with major ad networks and affiliate partners •Structured and implemented a revenue generating VAR program •Created reporting “dashboards” that measure sales performance and establish benchmarks as company scales
Vice President (Biz Dev/Marketing)
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Apr '04–Mar '08
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Employee #5
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Joined Seed
Served on Executive Management Team, reported to the CEO/Founder with full oversight of business development and integrated marketing with fiscal duties such as budgeting and P&L responsibilities. Full oversight for defining and executing companies overall vision on the internet and mobile platforms in order to increase demand, revenues, brand awareness, and build strong, long term customer relationships.
•Built concept from two units to over 20 locations in less than 3 years •Took sales from < $2M to over $24M in 3 years •Developed Franchise business development plan and executed plan to drive awareness, build pipeline and close deals •Developed and executed strategy for leveraging online partners, communities and direct response networks to drive new sources of qualified web and physical store traffic and revenue •Sought out and influenced external partners to support ideas that met The Grape’s unique business model •Found untapped but attractive opportunities by leveraging market and industry research in order to identify new volume and profit growth areas •Spearheaded JV with mega celebrity, Usher •In 2007, company was awarded a prestigious industry award
Founder
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Nov '02–Nov '07
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Employee #1
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Joined Pre-money
Created a search engine marketing and outsourced business development company. Helped our clients significantly lower their cost per customer acquisition + found new channels to generate clients revenue.
•Conducted financial feasibility analysis/business cases to support market entry•Went form zero to 39 clients (direct and agency) in first year, larger clients included IDT & Cingular •Realization of yearly growth and operating profit targets despite new competition•Recruited, managed, and mentored the sales force•In 2004 turned over day to day operation to join The Grape, a client•Sold company in 2007
I am fortunate to know Farb. He has been extremely helpful to us as we seek our next round. He knows the ins and outs of the VC world and I am thankful he shares (TEACHES) his insights with others. Farb – you should launch a “How to Deal with VC’s” class on Grockit – I would sign up!